Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.
After setting your goals, you should take time to:… Read more »
It is easy to go online and find a great number of articles with statistics on the growth of online advertising and the (alleged) decline of traditional advertising. Concerning, right? But look closer and you will see virtually all of these statistics are about how more companies are sinking their money into online-only advertising strategies, with little to no information on whether or not this method actually works. And there’s a simple reason for that: It doesn’t.
Yet what you WILL find are numbers on how many people are installing ad-blockers to keep from seeing online advertisements. Spoiler Alert – It’s a lot. And no wonder, with studies showing that 75% of people greatly dislike pop-up ads and other such online advertisements, finding them obstructive and intrusive. People are doing whatever they can to avoid these marketing techniques, rendering the investments so many companies are putting into them pointless…. Read more »
The word “traditional” can mean different things to different people. For some, it can bring to mind something customary with a strong history. But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.
But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see. Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more »
As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more »
We just wanted to share a bit about the people that make up 800response. Here is a company photo of all of us! Many of you who are customers should call your Sales and Customer Service reps here to go through the photo and put a face to a name!
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