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7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Creative Ways to Use Vanity Numbers in Your Branding

For instance, when customers compare brands, they are more likely to remember numbers like “1-800-GOT-JUNK” over “Bob’s Junk Removal.” Using a catchy vanity number connects your brand name with what you offer, and it connects you to your customers.

Therefore, choosing a catchy vanity phone number is critical to your branding, and your bottom line.

Although a standard toll-free number gives customers an easy way to contact your business, a memorable, custom phone number can also reflect the products, services, or even the benefits your business provides. Along with promoting your brand and your business, a custom 800 number can also increase sales. … Read more » 

Five Tricks to Optimizing Your Website for More Inbound Calls

Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.

But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more » 

5 Tips to Get the Most Out of Your Call Tracking Solution

With the right call tracking solution, businesses can actually use crucial metrics on all of their inbound and outbound calls to significantly drive sales and marketing efforts. Here are 5 tips to make sure you get the most out of your call tracking solution.

In a recent study, 63% of consumers end up completing their purchase offline, either in-person or over the phone. With a call tracking solution from 800response businesses are able to know exactly which advertising campaigns attract new customers and generate sales. Let us show you how easily you can boost conversion rates and meet important KPIs (Key Performance Indicators). Schedule a short, 15-minute demo any time…. Read more » 

Porting Your Business Number? Here’s What You Need to Know

Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:

But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.

According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more » 

How to Use Customer Insights to Optimize Your PPC Advertising Campaigns

Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.

Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.

Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more » 

Top 5 Must-Have Features in a Lead Generation and Tracking Solution

Lead generation and tracking campaign success are two of the biggest priorities for today’s businesses. Growing sales pipelines with qualified leads requires a deeper understanding of your marketing performance. But with so many options for lead generation and tracking tools to help meet these priorities, choosing the best solution can be difficult. Here are the top five features to look for when considering a lead generation and tracking solution.

When generating leads, toll-free vanity numbers are incredibly effective. Not only are they proven to be 14 times easier to recall than numeric numbers in advertising; they also increase brand awareness. Memorable vanity numbers will help consumers remember your businesses when they need specific goods or services. Ultimately, this results in generating more inbound leads. Additionally, vanity numbers help qualify leads…. Read more » 

What’s the Difference Between Repeat Callers and Unique Callers?

Each call tracking number from 800response comes with 20 detailed call tracking reports to help our customers obtain valuable business and caller insights. Two of these reports—the Repeat Caller Detail and Unique Caller Detail—offer many benefits if you know how to use them. This post will explain the difference between repeat callers and unique callers, and how to use call tracking reports to improve your advertising strategies and close sales…. Read more »