Why? Because marketers often forget that the experience their customers have with their products, services, and their brand can provide everything they need to create valuable ad campaigns. But it doesn’t end at the planning stage.
Your customers provide the key ingredients to success throughout the life of your campaigns. Here are the basic building blocks of PPC advertising campaigns, and how customer insights can inform them.
Determining your target audience should be the first step when creating ad campaigns. But this step is often skipped because advertisers tend to assume they know their target audience before doing any research. … Read more »
No two businesses are exactly the same. That’s why your lead generation, tracking, and analytics tools should be customizable. At 800response, our solutions provide users with the flexibility to customize reports to meet their unique business needs. Here are just three reports from 800response that can be adapted to help you get more inbound leads, and turn them into customers.
Whether you want to route calls to different locations or within the office, 800response has you covered. We can route incoming calls to the nearest office site based on the caller’s zip code or area code. We also offer geo-based call routing, which identifies the physical location of callers and routes them accordingly (very handy for cell phone calls). … Read more »
Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.
Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more »
Call tracking data is a great tool to use for this first step. This data includes caller demographics, such as callers’ names, addresses, home value, and more. But what if you could obtain even more detailed data?
You can with Consumer Profiles. This feature provides access to more in-depth information on your inbound leads to gain a comprehensive understanding of every new prospect. Once you have this information, you can determine the best way to turn those prospects into customers. Consumer profiles can help manage leads in the following ways:… Read more »
If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.
You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more »
The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.
Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more »
Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.
With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more »